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T H E O P P O R T U N I T Y
As a growing fitness brand in a competitive wellness space, Jetset Pilates needed a social presence that captured the premium experience of its studios while building stronger connections with current and future members.
The goal was to create content that not only showcased the brand, but encouraged discovery, engagement, acquisition & studio membership retention.
T H E S T R A T E G Y
We developed a social-first content strategy focused on building brand awareness, highlighting the Jetset experience, and creating consistent touchpoints with its community.
Through a mix of lifestyle storytelling, educational content, studio moments, and engaging short-form video, we brought the energy of the brand directly to the feed.
What We Did
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Created social content showcasing classes, instructors, community, and brand lifestyle
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Produced engaging short-form video content designed for discovery
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Built a consistent visual identity
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Leveraged trends while maintaining a premium brand presence
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