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T H E O P P O R T U N I T Y
As a growing fitness brand in a competitive wellness space, Jetset Pilates needed a social presence that captured the premium experience of its studios while building stronger connections with current and future members.
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The goal was to create content that not only showcased the brand, but encouraged discovery, engagement, acquisition & studio membership retention.
T H E S T R A T E G Y
We developed a social-first content strategy focused on building brand awareness, highlighting the Jetset experience, and creating consistent touchpoints with its community.
Through a mix of lifestyle storytelling, educational content, studio moments, and engaging short-form video, we brought the energy of the brand directly to the feed.
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What We Did​
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Created social content showcasing classes, instructors, community, and brand lifestyle
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Produced engaging short-form video content designed for discovery
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Built a consistent visual identity
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Leveraged trends while maintaining a premium brand presence
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